Tag: Balenciaga
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About, Part 3: The 1930s – First Exile in France
Publicity for fashion and perfume label Maggy Rouff, Paris, approx. 1935-38 The economic and political turmoil in Germany in the 1930s prompted Mandello to uproot herself and begin a new life and career in Paris. Johanna was 26 years old in 1933 when the National Socialists seized power in Germany. Life quickly became unbearable for…
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Balenciaga, Shaping Fashion, V&A London, 2017-2018.
Mandello’s 1939 photo ‘Inside the Salon at Balenciaga’ was enlarged and used as a backdrop to enable visitors to try on a Balenciaga cape in front of the salon image.